Life Sciences Commons^™

Weighing The Effects Of Food Marketing To Children, Serena Panos

BU Well

The marketing tactics used to promote food products in the United States has grown exponentially over recent years. Companies no longer promote products through traditional television commercials alone but utilize their ability to reach consumers through a multitude of modern social media outlets. Because of this, food promotions are all around us. However, the advertising and marketing of food targeted at children and adolescents may not be as harmless as it seems. This article explores why the progressive target marketing of food to children may be a key factor in the rapid growth rate of childhood obesity in the United …