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Mcdonald’S Users’ Perceptions Of Health And Nutrition, Quality, And Value On Visit Frequency, Claire Adams
Mcdonald’S Users’ Perceptions Of Health And Nutrition, Quality, And Value On Visit Frequency, Claire Adams
Electronic Theses and Dissertations
With the vast amount of quick service restaurants (QSRs) that are available to consumers in the United States (U.S.), the hospitality industry has become an integral part of Americans’ diet and lifestyle. This study examines how McDonald’s customers’ perceptions of health and nutrition, quality, and value vary demographically (gender, age, ethnicity, educational level, and body mass index [BMI]) by McDonald’s visit frequency. An online survey was employed to collect data of participants who were 18 years of age and older, McDonald’s customers, and a resident of the U.S. Of the 843 respondents who filled out the survey, 607 (72%) surveys …