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A Study Of The Effectiveness Of Front-Of-Package Nutrition Labels In The Us, Emily Lauren Irvin

Electronic Theses and Dissertations

American weight trends have steadily increased over the past years. In efforts to better inform consumers of their food consumption, increasingly front-of-package (fop) food labels are displayed on packaged food items. Fop nutrition labels have become more prevalent in the US to help consumers identify healthier options at the point-of-purchase. This study aimed to evaluate the effectiveness of two current fop labels, the facts up front and the facts up front extended labels. In addition, a generic binary label was created to represent a non-brand associated symbol, which does not currently exist in the US. Participants were randomized to one …