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Full-Text Articles in Life Sciences
Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra Jones, Jessica Mantei
Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra Jones, Jessica Mantei
Jessica Mantei
It is recognised that from a young age children spend considerable portions of their leisure time on the Internet. In Australia a number of child-targeted magazines have associated websites, which have high and ever-increasing readership. We do not yet know the impact of this medium upon children. Overt advertising is evident on webpages, but so too are hidden advertisements in the written text, images and games. This material usually does not comply with existing broadcasting codes of practice for mainstream advertising. This article examines the instances of overt and covert advertisements for food within three websites monitored over a 12-month …
Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson
Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson
Sandra Jones
In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in …
Development And Validation Of An Australian Database For Estimating The Seafood Content Of Canned Products, Elizabeth Neale, Yasmine Probst, Marijka Batterham, Linda C. Tapsell
Development And Validation Of An Australian Database For Estimating The Seafood Content Of Canned Products, Elizabeth Neale, Yasmine Probst, Marijka Batterham, Linda C. Tapsell
Dr Marijka Batterham
Canned fish products are of increasing popularity in Australia; however current Australian nutrient databases do not include data on the percentage fish in these products. The objective of this study was to develop and validate a database of the percentage fish and seafood contained in common canned fish and seafood products, for use in clinical trials. Six major supermarkets in the Illawarra region, NSW were audited for canned seafood products, and a database of re-ported percentage fish and seafood was developed. Mean + SD of each type of product was then determined. To vali-date the database, a representative sample of …
Variation Of The Omega-3 Content Of Australian Food Products, Yasmine Probst, Rebecca L. Thorne, Jane E. O'Shea, Holley-Anne Jones, Riikka Karkkainen, Sophie Guenon, Linda C. Tapsell
Variation Of The Omega-3 Content Of Australian Food Products, Yasmine Probst, Rebecca L. Thorne, Jane E. O'Shea, Holley-Anne Jones, Riikka Karkkainen, Sophie Guenon, Linda C. Tapsell
L. C. Tapsell
Abstract from the 2008 Annual Scientific Meeting of the Nutrition Society of Australia, 30 November - 3 December 2008, Glenelg, Australia.
Development And Validation Of An Australian Database For Estimating The Seafood Content Of Canned Products, Elizabeth Neale, Yasmine Probst, Marijka Batterham, Linda C. Tapsell
Development And Validation Of An Australian Database For Estimating The Seafood Content Of Canned Products, Elizabeth Neale, Yasmine Probst, Marijka Batterham, Linda C. Tapsell
L. C. Tapsell
Canned fish products are of increasing popularity in Australia; however current Australian nutrient databases do not include data on the percentage fish in these products. The objective of this study was to develop and validate a database of the percentage fish and seafood contained in common canned fish and seafood products, for use in clinical trials. Six major supermarkets in the Illawarra region, NSW were audited for canned seafood products, and a database of re-ported percentage fish and seafood was developed. Mean + SD of each type of product was then determined. To vali-date the database, a representative sample of …
Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson
Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson
Don C. Iverson
In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in …
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Don C. Iverson
Objective: To examine the nature of disease awareness advertising (DAA). Design: Therapeutic advertisements in six popular Australian women’s magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. Main outcome measures: Types of advertisements and their sponsors, the types of disease information present, and the persuasive techniques utilised. Results: Of 711 advertisements identified, 60 met the inclusion criteria for DAA, and 30 of these were unique. Over one-third of the advertisements were classified as “unbranded …
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson
Sandra Jones
Objective: To examine the nature of disease awareness advertising (DAA). Design: Therapeutic advertisements in six popular Australian women’s magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. Main outcome measures: Types of advertisements and their sponsors, the types of disease information present, and the persuasive techniques utilised. Results: Of 711 advertisements identified, 60 met the inclusion criteria for DAA, and 30 of these were unique. Over one-third of the advertisements were classified as “unbranded …