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Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Sandra Jones
Sun protection behaviours among Australian adolescents are consistently low. While otherpopulation groups (notably younger children and adults) have responded to social marketingcampaigns and educational interventions, efforts to encourage adolescents to engage in sunprotection have been largely ineffective. This paper reports on the extension of previousqualitative work which identified different behavioural segments within the 14-16 year oldage-group. The present study consisted of a survey of over 2,300 adolescents to confirm theexistence and size of these segments.Keywords: market orientation, loyalty, social, behaviour
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Sandra Jones
Purpose – Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre-adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls. Design/methodology/approach – Two pre-adolescent girls’ magazines, Total Girl and Barbie, and two adolescent girls’ magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) …
Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
Objective: To determine differences in sun-protection behaviours, and incidence of sunburn, between Australian adolescent female fake tan users and non-users. Design: Cross sectional survey. Method: 398 adolescent females aged 12 to 18 years participated in a survey at public venues, schools, and online. The main outcome measures were self-reported fake tan usage in the past 12 months, frequency of sunburns and habitual sun-protection behaviours. Setting: Surveys were completed in New South Wales, Australia. Results: The prevalence of self-reported use of fake tanning products in the past 12 months among Australian adolescent females was 34.5%. Female fake tan users were significantly …