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Full-Text Articles in Life Sciences
Development Of A Cohesion Questionnaire For Youth: The Youth Sport Environment Questionnaire, Mark Eys, Todd M. Loughead, Steven R. Bray
Development Of A Cohesion Questionnaire For Youth: The Youth Sport Environment Questionnaire, Mark Eys, Todd M. Loughead, Steven R. Bray
Human Kinetics Publications
The purpose of the current study was to initiate the development of a psychometrically sound measure of cohesion for youth sport groups. A series of projects were undertaken in a four-phase research program. The initial phase was designed to garner an understanding of how youth sport group members perceived the concept of cohesion through focus groups (n = 56), open-ended questionnaires (n = 280), and a literature review. In Phase 2, information from the initial projects was used in the development of 142 potential items and content validity was assessed. In Phase 3, 227 participants completed a revised 87-item questionnaire. …
Factors Affecting Repeat Visitation And Flow-On Tourism As Sources Of Event Strategy Sustainability, Marijke Taks, Laurence Chalip, B. Christine Green, Stefan Kesenne
Factors Affecting Repeat Visitation And Flow-On Tourism As Sources Of Event Strategy Sustainability, Marijke Taks, Laurence Chalip, B. Christine Green, Stefan Kesenne
Human Kinetics Publications
The sustainability of including medium sized one-time sport events in an event portfolio is examined with reference to the capacity of one such event to stimulate flow-on tourism (i.e. tourism activities beyond the event but around the time of the event), a desire to return to the destination, and positive word-of-mouth. Relationships among four motives (socialising, escape, learning about the destination, and learning about athletics), identification with the event (self and social identity), previous visitation to the host destination, information search, tourism activities, and likelihood of recommending and/or returning to the host destination were examined for four categories of attendees …
Canadian National Sport Organisations’ Use Of The Web For Relationship Marketing In Promoting Sport Participation, Vassil Girginov, Marijke Taks, B. Boucher, M. Holman
Canadian National Sport Organisations’ Use Of The Web For Relationship Marketing In Promoting Sport Participation, Vassil Girginov, Marijke Taks, B. Boucher, M. Holman
Human Kinetics Publications
Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies. Using a relationship marketing approach (Grönroos, 1997, Gummesson, 2002, Olkkonen, 1999), this paper addressed the question ‘How do Canadian NSOs use the Web, in terms of functionality and services offered, to create and maintain relationships with sport participants and their sport delivery partners?’ Ten Canadian NSOs’ websites were examined: functionality was analysed using Burgess and Cooper’s (2000) eMICA model, while NSOs’ utilisation of the Internet to establish and maintain relationships with sport participants …