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An Online Customer Service Survey To Determine Current Levels Of Customer Satisfaction At A Crossfit Gym, Sarah Lewis
An Online Customer Service Survey To Determine Current Levels Of Customer Satisfaction At A Crossfit Gym, Sarah Lewis
All Graduate Plan B and other Reports, Spring 1920 to Spring 2023
A study was conducted by researchers from Utah State University at Northland Strength and Conditioning/Combat CrossFit to determine the customer satisfaction levels at a CrossFit gym in Liberty, Missouri. A survey was created and sent to current and previous members and responses were analyzed for trends and areas of strengths and weaknesses in the business. Of 194 surveys sent, 67 (35%) were returned. Data was analyzed using the survey administration platform provided by Constant Contact and also by Excel spreadsheet and statistical analyses.
Several areas of improvement were identified, including advertising opportunities with exterior signage, offering more classes or different …