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Food Biotechnology

Journal

2023

Packaging design

Articles 1 - 5 of 5

Full-Text Articles in Life Sciences

Packaging Design Of Tanyang Congou Black Tea Based On Geographical Indication Product Protection, Qiu Han-Zhou Apr 2023

Packaging Design Of Tanyang Congou Black Tea Based On Geographical Indication Product Protection, Qiu Han-Zhou

Food and Machinery

Taking the packaging design of Tanyang Gongfu Black Tea, a product protected by geographical indication, as the core content, the paper adopts the method of combining case study with data investigation to deeply interpret and refine the regional cultural characteristics of Tanyang Village, and further integrate the regional geographical and cultural factors of Tanyang Village into the design to enhance the added value and influence of the product.


Traditional Festival Food's Packaging: A Display Design Research In The Context Of Cultural Confidence, Zhang Yu, Chen Lei Apr 2023

Traditional Festival Food's Packaging: A Display Design Research In The Context Of Cultural Confidence, Zhang Yu, Chen Lei

Food and Machinery

Taking the display design research on traditional festival food's packaging as a point of penetration, this paper discusses about its display features and way of expression in the context of cultural confidence. At first, the paper analyses and summarizes traditional festival food packaging's current situation. Then, it concludes the display features of traditional festival food packaging's design throughout elucidating its concept. Finally, it probes into the packaging display design's expression way. Traditional festival food's packaging should comply with the tendency of today's aesthetic idea and the consumer development. The packaging's display design features could be started with its way of …


Packaging Design Of Dong Culture Based On Eye-Tracking Technology, Shuo Yang, Chao Zhang, Xiao-Jun Zhu Feb 2023

Packaging Design Of Dong Culture Based On Eye-Tracking Technology, Shuo Yang, Chao Zhang, Xiao-Jun Zhu

Food and Machinery

This study taking the Dong nationality as an example, ethnic elements of Dong and eye-tracking experiments were combined. Integration analysis of consumer perceptual imagery evaluation of cultural elements, which clarifies that the Dong ethnic elements had unique visual symbol characteristics with disseminating value. From the perspective of modern aesthetics, the design of drinking water was integrated with the elements of ethnic symbols. Furthermore, the Dong people’s exclusive packaging language could lay the foundation to provide a reference method for contemporary ethnic food packaging design, as well as arousing consumers’ attention and aesthetic tasting ethnic culture.


Packaging Design Of Children's Snack Food Based On Multi-Dimensional Interesting Expression, Li-Li Qiu Feb 2023

Packaging Design Of Children's Snack Food Based On Multi-Dimensional Interesting Expression, Li-Li Qiu

Food and Machinery

On the basis of analyzing the current development of children's snack food and its packaging design, children’s psychological cognitive characteristics during growth were discussed, and the important meanings for innovating packaging design of their snack food according to those characteristics were also put forward. Combined with the information from relevant literature, it was pointed out that the multi-dimensional interesting expression of children's leisure food packaging design should adhere to the basic principles of “safety first, interest and safety considered, and ‘people-oriented’ personalization”. The interesting expression of children's leisure food packaging should be realized through the multi-dimensional expression of color, image, …


Translation And Expression Of Regional Cultural Elements In Tourism Food Packaging Design, Jiang-Dong Shan Feb 2023

Translation And Expression Of Regional Cultural Elements In Tourism Food Packaging Design, Jiang-Dong Shan

Food and Machinery

In view of the main problems of tourism food packaging at present, this paper points out the important values of introducing regional cultural elements into tourism food packaging design, and elaborates the expression strategies of regional cultural elements in tourism food packaging design from the perspective of theoretical bases, translation processes and existing typical cases, and finally puts forward the development direction of regional cultural symbol innovation design into tourism food packaging in the future, aiming at realizing the "win-win" between spreading regional characteristic culture and promoting the benign development of tourism food.