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G1420 Direct Sales Of Beef, Paul Swanson

University of Nebraska-Lincoln Extension: Historical Materials

This NebGuide offers producers suggestions for selling beef directly to consumers.

Successful direct selling of beef to consumers requires a different mind-set from our traditional sale of commodity beef to processors, wholesalers and retailers. The much closer relationship of the beef producer to the actual consumer creates many opportunities to provide more income from each individual animal and for the consumer to receive a product which is generally not available in the store. A growing number of consumers are interested in purchasing beef that is produced locally, on small farms or ranches, humanely raised, without implants, without the feeding of …