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A Sociocognitive Perspective Of The Uncanny Valley, Andre Zamani

Summer Research

The “uncanny valley” is the effect of being ‘creeped out’ by things that are very close, but not quite, human (e.g., a ventriloquist dummy). Over the past two summers, I found that intranasal administrations of oxytocin, a hormone which affects attention to external social information, decreased participants’ reaction times when assessing uncanny valley stimuli, but did not affect their ratings of eeriness. Furthermore, oxytocin affected participants’ reaction times the most for stimuli rated to be intermediately eerie but altered their visual attention the most during the perception of stimuli rated to be either not eerie or very eerie. From these …