Life Sciences Commons^™

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …

Assessment Of Soy-Based Imports Into The Us And Associated Foreign Animal Disease Status, Allison K. Blomme, Cassandra K. Jones, Jordan T. Gebhardt, Jason C. Woodworth, Chad B. Paulk

Kansas Agricultural Experiment Station Research Reports

Soy-based products are known to pose a viable risk to US swine herds because of their ability to harbor and transmit virus. This study evaluated soy imports into the US as a whole and from foreign animal disease positive (FAD+) countries to determine which products are being imported in the highest quantities and observe potential trends in imports from FAD+ countries. Import data were accessed through the United States International Trade Commission website (USITC DataWeb) and summarized using R (version 4.0.2, R core team, Vienna, Austria). Twenty-one different Harmonized Tariff Schedule (HTS) codes were queried to determine quantities (US tons, …

Social Media For Government: Theory And Practice, Brittany L. Bowman

Journal of Applied Communications

Book review of Social Media for Government: Theory and Practice, by Staci M. Zavattaro and Thomas A. Bryer

State Level Revenue Analysis Of The Market Facilitation Program, Anil Giri, Sankalp Sharma, Kyle Lovercamp, Iuliia Tetteh, Dhruba Dhakal, Rudra Baral

Online Journal of Rural Research & Policy

To compensate the US producers affected by the “trade war” with China, the United States Department of Agriculture (USDA) offered direct payments to producers using 2018 production levels under the Market Facilitation Program (MFP). Results of the revenue efficiency analysis of the MFP payments show the average producers in 12 out of 14 major corn and soybean producing states were compensated such that their 2018 per acre revenue was more than their 2017 per acre revenue. Conversely, an average producer in those states that experienced drought was under-compensated, as their total per acre revenue after the MFP payment was less …

Physiological Arousal During Couple Financial Discussions As A Precursor To Seeking Financial Planning Help, Megan R. Ford, John Grable, Michelle Kruger, Alycia Degraff

Journal of Financial Therapy

There continues to be a great need for financial guidance within American households, yet the utilization of professional financial help, despite its growing accessibility, is low. It has been suggested that physiological arousal is an important factor that influences help-seeking behaviors. This paper tests the hypothesis that help-seeking intentions at the couple level are shaped in part by physiological arousal within the couple. Although exploratory, findings suggest the greater the joint level of arousal, the more likely a couple will be to report an intention to meet with a financial planner. Couples who experience a higher level of arousal during …

Leadership In Kansas Agriculture: Examining Organization Ceos’ Styles And Skills, Brad A. Parker Mba, Cae, Jason D. Ellis Ph.D., Duke Rogers Ph.D.

Online Journal of Rural Research & Policy

This project’s primary purpose was to identify and describe the leadership styles and skills emphases of current Kansas agricultural organization chief executive officers. Twenty-three current CEOs participated and were described in terms of their leadership styles, leadership-skills emphases, and demographics. Overall, they appeared to be rather “middle of the road” on each of the Multifactor Leadership Questionnaire’s nine leadership scales. Leadership styles were not significantly affected by demographics, with the exception of formal leadership training affecting transactional leadership and education level, organizational category, and staff size affecting passive-avoidant leadership. Participants generally rated the 50 leadership skills as important. Leadership styles …