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New England; Point Judith (R.I.); New Bedford (M.A.); fishery management; Fishery Conservation Management Act
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Toward The Marketing Of Seafood Harvested In New England, Daniel R. Kilty Ph.D
Toward The Marketing Of Seafood Harvested In New England, Daniel R. Kilty Ph.D
Marine Affairs Theses and Major Papers
In this study the author will concentrate on the marketing activitiesof the U.S. commercial fishing industry. The study will use examples from New England to illustrate various points covered in the study. Particular reference will be made to the geographic area of Southern New England and move specifically to Point Judith, Rhode Island and New Bedford, Massachusetts. The study is divided into two parts. Part I reviews the situation in the industry prior to 1976, the Fishery Conservation Management Act, theU.S./Canadian East Coast Fisheries Agreement and the American Fisheries Promotion Act. Part II applies the marketing mix to the industry …