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Palatability Of Ground Beef Increases When Brand Is Disclosed In Consumer Testing, A. K. Wilfong, K. V. Mckillip, J. M. Gonzalez, T. A. Houser, E. A. Boyle, J. A. Unruh, T. G. O'Quinn
Palatability Of Ground Beef Increases When Brand Is Disclosed In Consumer Testing, A. K. Wilfong, K. V. Mckillip, J. M. Gonzalez, T. A. Houser, E. A. Boyle, J. A. Unruh, T. G. O'Quinn
Kansas Agricultural Experiment Station Research Reports
Of the beef products on the market, ground beef is one of the least expensive and most universal. Ground beef represents the largest volume of protein served in the foodservice industry, at 64%, and is the most popular beef item for consumers when preparing meals in their home (NCBA, 2012). To date, little research has evaluated ground beef palatability despite representing a large sector of the beef market. All ground beef is not the same to consumers. Ground beef from branded beef programs, higher lean points, and primal-specific blends are traditionally sold at retail for higher prices. Branding is used …
Does Knowing Brand Or Usda Grade Of Beef Strip Steaks Affect Palatability For Consumers?, A. K. Wilfong, K. V. Mckillip, J. M. Gonzalez, T. A. Houser, E. A. Boyle, J. A. Unruh, T. G. O'Quinn
Does Knowing Brand Or Usda Grade Of Beef Strip Steaks Affect Palatability For Consumers?, A. K. Wilfong, K. V. Mckillip, J. M. Gonzalez, T. A. Houser, E. A. Boyle, J. A. Unruh, T. G. O'Quinn
Kansas Agricultural Experiment Station Research Reports
In consumers’ eyes, not all beef is considered equal. In addition to USDA quality grades, close to 150 branded beef programs are approved for the segregation and marketing of beef products (USDA, 2015). This large number of product categories allows consumers to have a choice in the products they purchase. Blind sensory panel testing of beef, where consumers are not shown the brand or information about a product, has been used for many years. While important to determine palatability characteristics of beef when evaluated blind, consumers do not select, purchase, and consume beef without additional product information. Evidence suggests that …