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Trade Flows And Marketing Practices Of Louisiana And Gulf States Nurseries, Wade R. Hampton
Trade Flows And Marketing Practices Of Louisiana And Gulf States Nurseries, Wade R. Hampton
LSU Master's Theses
The markets facing nursery producers have changed dramatically in the past decade. These changes in nursery markets have outdated previous research. New research into nursery marketing will assist nursery producers in making marketing decisions. Nursery producers can market their plants to five different marketing channels: Mass-merchandisers, garden centers, other retailers, landscapers and re-wholesalers. This study described the 1998 Louisiana nursery industry, analyzed nursery market changes over the past decade in Louisiana and the Southeast and analyzed characteristics of Louisiana and Southeastern nurseries to estimate marketing channel choice. Data was collected via mail using the third Trade Flows and Marketing Practices …