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- Keyword
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- 5.06 Newsroom environment, culture, and trends (2)
- 7.02 Empirical-analytic methods (2)
- 1.00 ACADEMIC PROGRAMS (1)
- 1.01 Communication instruction (1)
- 1.05 Workforce preparation, professional development (in communications) (1)
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- 1890 land-grant university (1)
- 4.03 Communications management (1)
- 4.07 Marketing, advertising (1)
- 4.10 Message development/testing (1)
- 5.00 NEWS AND MASS MEDIA (1)
- 5.01 News media coverage (1)
- 5.03 Trade and other specialty media (magazines, Web sites/online, print) (1)
- 5.04 Journalistic story-telling (print, photo, audio-visual, multimedia) (1)
- 7.07 Consumer/audience response and analysis (1)
- Agricultural Communication (1)
- Blogs (1)
- Extension (1)
- Farm Safety (1)
- Journalism (1)
- Local food (1)
- Moral obligation (1)
- News (1)
- Online presence (1)
- Past experience (1)
- Q Methodology (1)
- Short-term Field Experience (1)
- Student Newsroom (1)
- Theory of planned behavior (1)
- Website (1)
Articles 1 - 4 of 4
Full-Text Articles in Life Sciences
Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo
Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo
Journal of Applied Communications
Agriculture continues to rank as one of the most dangerous industries in the nation. Media coverage is an important tool for sharing farm safety information, improving knowledge and changing behaviors. Despite this importance, surprisingly little research has focused on agricultural media coverage and the forces that influence journalists’ decisions about when and how to cover safety stories. This study uses content analysis methods to examine the nature of farm safety issues, accidents, and topics that appear in mainstream news, agricultural media, and blogs. Researchers also interviewed journalists and bloggers to better understand their motivations, barriers, and information needs when covering …
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Journal of Applied Communications
Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related …
Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery
Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery
Journal of Applied Communications
Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the …
A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers
A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers
Journal of Applied Communications
The 1890s land-grant university was established to provide the tripartite mission of education, outreach, and research to rural and urban audiences. However, it is challenging to complete this mission if the Extension aspect of an 1890 university is not easily found through online media. The purpose of this study was to evaluate the online presence and technology presence of 1890 land-grant Extension programs on their respective university and college (or equivalent) websites. This content analysis of 18 land-grant universities found only one university had a direct click from the university homepage to the Extension homepage while 10 of the 19 …