Life Sciences Commons^™

Great Yorkshire Livestock Show Attendees’ Attitudes About Agriculture, Brytann Busick, Holli Leggette, Gary E. Briers, Holly Whitaker, Jean A. Parrella

Journal of Applied Communications

The purpose of our research was to determine if attending a U.K. livestock show changed attendees’ attitudes about agriculture and to compare those changes in attitudes to attendees of a U.S. state fair similar in size and dynamic. The sample was livestock show attendees at the Great Yorkshire Show (GYS). The mixed-method design included a then and now semantic differential scale with bipolar adjective pairs to measure attendees’ attitudes about agriculture before and after the experience and qualitative interviews with photo elicitation to learn about how attendees developed attitudes about agriculture. Participants had positive attitudes about agriculture before they attended …