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Agricultural Economics

2014

Willingness to pay

Articles 1 - 2 of 2

Full-Text Articles in Life Sciences

Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie Jul 2014

Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie

Open Access Theses

Booming economic growth and rising consumer incomes have impacted food preferences and purchasing behavior in China. At the same time, several internationally publicized food safety incidents, particularly in the animal husbandry sector, have heightened awareness of and concern for food safety and quality in meat and dairy. Rising quality demand and safety concerns have been studied at length in the food retail sector, but also appear to be important in the food service industry. This research uses data from a survey of duck restaurant managers and consumers in Beijing, Shanghai, Chengdu, and Guangzhou to determine preferences and willingness to pay …


Application Of Choice-Based Conjoint Analysis To Determine Consumers' Preferences And Willingness To Pay For Grass Fed Beef In The United States, Franklin Fernando Vaca Moran Jan 2014

Application Of Choice-Based Conjoint Analysis To Determine Consumers' Preferences And Willingness To Pay For Grass Fed Beef In The United States, Franklin Fernando Vaca Moran

LSU Doctoral Dissertations

U.S. consumption of beef has declined during the last three decades. Consumer preferences have shifted toward products that are considered healthy, environmentally friendly and obtained through sustainable production methods. Because of the characteristics of grass-fed beef production, consumers are becoming more interested in grass-fed beef products than conventional beef products. A choice-based experiment was used to assess consumer’s preferences for grass-fed beef. A national online survey was conducted in May 2012 and the information from 4000 respondents was collected from the entire U.S. The respondents were divided in two groups of similar size: grass-fed beef eaters, comprised by the respondents …