Life Sciences Commons^™

Values For Recreational Beach Quality In Oahu, Hawaii, Jerrod M. Penn, Wuyang Hu, Linda Cox, Lara Kozloff

Agricultural Economics Faculty Publications

Pristine coastal environments are the key to Hawaii’s worldwide fame and attraction to tourists, yet their economic value remains understudied. This article examines preferences for characteristics associated with beach recreation in Oahu, Hawaii, among residents and tourists. Consideration is given to sand quality, water quality, congestion levels, and swimming safety conditions in the context of a choice experiment. The choice experiment conveys attribute levels almost entirely through pictures, and results suggest that this novel portrayal is well understood by respondents. Excessive congestion and water quality are regarded as the most important beach attributes, specifically the avoidance of poor water quality …