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Full-Text Articles in Life Sciences

Do Consumers Who Prefer Gluten-Free Also Prefer Organic?, Tatiana Drugova, Kynda R. Curtis Aug 2019

Do Consumers Who Prefer Gluten-Free Also Prefer Organic?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

This fact sheet summarizes results of an online survey that examined consumer preferences for labels on bread and cookies, focusing on the preferences for organic and gluten-free labels and how they relate to the consumer wheat/gluten intolerance/avoidance.


Farm Shops: A Direct-To-Consumer Extended Season Opportunity, Kynda R. Curtis, Emily Rice, Susan L. Slocum, Karin E. Allen May 2019

Farm Shops: A Direct-To-Consumer Extended Season Opportunity, Kynda R. Curtis, Emily Rice, Susan L. Slocum, Karin E. Allen

All Current Publications

This fact sheet discusses the impact of the expanding food tourism and local food movements on the demand for locally-produced goods, how farms shops can cater to that demand, the advantages and disadvantages of farms shops for both growers and consumers, and best practice suggestions for operating farm shops.


Targeting Farmers' Markets In Utah: Understanding Fresh Produce Pricing, Kynda R. Curtis, Karli Salisbury, Ruby Ward, Carrie Durward May 2019

Targeting Farmers' Markets In Utah: Understanding Fresh Produce Pricing, Kynda R. Curtis, Karli Salisbury, Ruby Ward, Carrie Durward

All Current Publications

This fact sheet focuses primarily on farmers’ market price comparisons to assist fresh produce growers in determining which produce varieties have the highest premiums, the range of prices they can expect, and any considerations for production method, seasonality and market location. This information will be useful for growers as they develop production plans and a marketing strategy, including varieties and farmers’ market locations that may be most profitable.


Does Consumer Knowledge Of Organic Production Standards Influence Demand For Organic And Non-Gmo Labeled Foods?, Tatiana Drugova, Kynda R. Curtis May 2019

Does Consumer Knowledge Of Organic Production Standards Influence Demand For Organic And Non-Gmo Labeled Foods?, Tatiana Drugova, Kynda R. Curtis

All Current Publications

This fact sheet summarizes a study conducted on consumer willingness to pay (WTP) for organic and non-GMO labels alone and in combination for bread and cookies, and how consumer knowledge that organic is non-GMO and overall organic knowledge of organic standards impacts WTP.