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Apple V. Pepper: Applying The Indirect Purchaser Rule To Online Platforms, Jason Wasserman
Apple V. Pepper: Applying The Indirect Purchaser Rule To Online Platforms, Jason Wasserman
Duke Journal of Constitutional Law & Public Policy Sidebar
Long-established antitrust precedent bars customers who buy a firm’s product through intermediaries from suing that firm for antitrust damages. In Apple Inc. v. Pepper, this “indirect purchaser rule” is brought into the smartphone age in a price-fixing dispute between technology giant Apple and iPhone users. This case will determine whether iPhone users buy smartphone applications directly from Apple through the App Store, or if Apple is merely an intermediary seller-agent of app developers. The indirect purchase rule is generally considered settled precedent. How the rule should apply to online platforms, however, differs between circuit courts, which have split on …