Law Commons^™

The Behavioral Psychology Of Appellate Persuasion, James Ridgway

James D. Ridgway

This article uses behavioral psychology research to work backward from how appellate decisions are made to how oral argument, briefing, and argument design can have the maximum impact on the decision makers. Appellate judges are human beings who have the same basic cognitive processes as any others. Understanding these decision-making processes is the key to understanding how to best utilize the few minutes of argument and few pages of briefing that you have to affect what the decision in a case will say. In addition to illuminating the most effective ways to communicate, it also provides insight into how best …