Law Commons^™

Regulating Relationships Between Competing Broadcasters, Christopher S. Reed

Christopher S Reed

In response to mounting economic challenges in the media industry, some broadcasters have begun entering into agreements whereby one station agrees to sell advertising, produce programming, or take over certain other functions, of another station in the same market. Though such arrangements, often called local marketing or time brokerage agreements, are not particularly new in the broadcasting field, they have been used with increasing frequency in recent years. The Federal Communications Commission has implemented rules and policies that ensure such agreements are used in a manner consistent with the public interest. Because these agreements involve cooperation among competitors, they also …