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Santa Clara Law

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Featuring People In Ads (2014 Edition), Eric Goldman, Rebecca Tushnet Aug 2014

Featuring People In Ads (2014 Edition), Eric Goldman, Rebecca Tushnet

Faculty Publications

This is a book chapter from the 2014 edition of a casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.