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University of New Mexico

Entertainment, Arts, and Sports Law

2010

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Exploring The Commercialized Arms Race Metaphor, Alfred Mathewson Nov 2010

Exploring The Commercialized Arms Race Metaphor, Alfred Mathewson

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Reversing Field invites students, professionals, and enthusiasts of sport – whether law, management and marketing, or the game itself – to explore the legal issues and regulations surrounding collegiate and professional athletics in the United States. This theoretical and methodological interrogation of sports law openly addresses race, labor, gender, and the commercialization of sports, while offering solutions to the disruptions that threaten its very foundation during an era of increased media scrutiny and consumerism. In over thirty chapters, academics, practitioners, and critics vigorously confront and debate matters such as the Arms Race, gender bias, racism, the Rooney Rule, and steroid …