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The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, and unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity …
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity to …
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
The Emotion Of Disgust, Demand Augmentation, And Wasteful Consumption, Nathan H. Ostrander
Nathan H. Ostrander
Conventional economic theory assumes that producers supply goods and services in a responsive, reactive way to innate, genuine, unmanipulated consumer demand. Evidence increasingly suggests, however, that demand is constructed based on the elements present in any given situation, and that the situation is subject to corporate influence. One method by which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able to quickly alleviate the disgusting problem and thereby increase consumer receptivity to …
A Warning Signal That Justifies Precautionary Chemical Regulation: Exploitation Of The Availability Heuristic By Economically Motivated Actors, Nathan H. Ostrander
A Warning Signal That Justifies Precautionary Chemical Regulation: Exploitation Of The Availability Heuristic By Economically Motivated Actors, Nathan H. Ostrander
Nathan H. Ostrander
A WARNING SIGNAL THAT JUSTIFIES PRECAUTIONARY CHEMICAL REGULATION: EXPLOITATION OF THE AVAILABILITY HEURISTIC BY ECONOMICALLY MOTIVATED ACTORS By Nathan Ostrander Corporations often promote fears among consumers and then sell products to alleviate those induced fears. Certain fears are particularly susceptible to heightened anxiety because they are vulnerable to the availability heuristic: the cognitive tendency to overestimate the occurrence of an event if it is easily brought to mind, or is available in our consciousness, which leads to errors in risk assessment. Acutely aware of the universal tendency to misjudge certain risks, corporations, acting rationally and in conformity with profit-maximizing behavior, …