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Regulation Of Lawyers' Use Of Competitive Keyword Advertising, Eric Goldman
Regulation Of Lawyers' Use Of Competitive Keyword Advertising, Eric Goldman
Faculty Publications
Lawyers have enthusiastically embraced search engine advertisements triggered by consumers’ keywords, but the legal community remains sharply divided about the propriety of buying keyword ads triggered by the names of rival lawyers or law firms (“competitive keyword advertising”). This Essay surveys the regulation of competitive keyword advertising by lawyers and concludes that such practices are both beneficial for consumers and legitimate under existing U.S. law - except in North Carolina, which adopted an anachronistic and regressive ethics opinion that should be reconsidered.
Vol. Xi, Tab 48 - Declaration Of Kris Brewer (Associate Discovery Counsel For Google), Kris Brewer
Vol. Xi, Tab 48 - Declaration Of Kris Brewer (Associate Discovery Counsel For Google), Kris Brewer
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Viii, Tab 39 - Bill Lloyd Declaration (Google Ad Support Team Lead), Bill Lloyd
Vol. Viii, Tab 39 - Bill Lloyd Declaration (Google Ad Support Team Lead), Bill Lloyd
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Viii, Tab 38 - Ex. 76 - Wojcicki Deposition (Google Vice-President Product Management), Susan Wojcicki
Vol. Viii, Tab 38 - Ex. 76 - Wojcicki Deposition (Google Vice-President Product Management), Susan Wojcicki
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 41 - Ex. R - Wojcicki Deposition (Google Vice-President Product Management), Susan Wojcicki
Vol. Ix, Tab 41 - Ex. R - Wojcicki Deposition (Google Vice-President Product Management), Susan Wojcicki
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 34 - Deposition Of Susan Wojcicki (Google Vice President - Product Management), Susan Wojcicki
Vol. Ix, Tab 47 - Ex. 34 - Deposition Of Susan Wojcicki (Google Vice President - Product Management), Susan Wojcicki
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Vii, Tab 38 - Ex. 51 - Adams Deposition (Rosetta Stone Ceo), Tom Adams
Vol. Vii, Tab 38 - Ex. 51 - Adams Deposition (Rosetta Stone Ceo), Tom Adams
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Viii, Tab 38 - Ex. 74 - Thomas Deposition (Rosetta Counterfeit Software Customer), Diana Thomas
Vol. Viii, Tab 38 - Ex. 74 - Thomas Deposition (Rosetta Counterfeit Software Customer), Diana Thomas
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 41 - Ex. A - Alferness Deposition (Google Ad Products Senior Product Manager), Jonathan Alferness
Vol. Ix, Tab 41 - Ex. A - Alferness Deposition (Google Ad Products Senior Product Manager), Jonathan Alferness
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 23 - Deposition Of Jonathan Alferness (Google Adwords Product Manager), Jonathan Alferness
Vol. Ix, Tab 47 - Ex. 23 - Deposition Of Jonathan Alferness (Google Adwords Product Manager), Jonathan Alferness
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Viii, Tab 38 - Ex. 73 - Tabatabai Deposition (Rosetta Online Marketing Specialist), Nicole Tabatabai
Vol. Viii, Tab 38 - Ex. 73 - Tabatabai Deposition (Rosetta Online Marketing Specialist), Nicole Tabatabai
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 41 - Ex. 28 - Rosetta Stone Unjust Enrichment Calculations, Rosetta Stone
Vol. Ix, Tab 41 - Ex. 28 - Rosetta Stone Unjust Enrichment Calculations, Rosetta Stone
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Viii, Tab 38 - Ex. 67 - Lloyd Deposition (Google Trademark Assistant), Bill Lloyd
Vol. Viii, Tab 38 - Ex. 67 - Lloyd Deposition (Google Trademark Assistant), Bill Lloyd
Rosetta Stone v. Google (Joint Appendix)
No abstract provided.
Vol. Ix, Tab 41 - Ex. N - Lloyd Deposition (Google Ad Support Team Lead), Bill Lloyd
Vol. Ix, Tab 41 - Ex. N - Lloyd Deposition (Google Ad Support Team Lead), Bill Lloyd
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 32 - Deposition Of Bill Lloyd (Google Ad Support Team), Bill Lloyd
Vol. Ix, Tab 47 - Ex. 32 - Deposition Of Bill Lloyd (Google Ad Support Team), Bill Lloyd
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Vii, Tab 38 - Ex. 58 - Duehring Deposition (Rosetta Stone Vp Of Consumer Marketing), Eric M. Duehring
Vol. Vii, Tab 38 - Ex. 58 - Duehring Deposition (Rosetta Stone Vp Of Consumer Marketing), Eric M. Duehring
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Vii, Tab 38 - Ex. 65 - Klipple Deposition (Rosetta Marketing Manager), Christopher Klipple
Vol. Vii, Tab 38 - Ex. 65 - Klipple Deposition (Rosetta Marketing Manager), Christopher Klipple
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 46 - Ex. 54 - Deposition Of Eric Duehring (Rosetta Stone Vice President Of Consumer Marketing), Eric Duehring
Vol. Ix, Tab 46 - Ex. 54 - Deposition Of Eric Duehring (Rosetta Stone Vice President Of Consumer Marketing), Eric Duehring
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 41 - Ex. K - Hagan Deposition (Former Google Managing Counsel - Trademarks, Jewelry Maker), Rose Hagan
Vol. Ix, Tab 41 - Ex. K - Hagan Deposition (Former Google Managing Counsel - Trademarks, Jewelry Maker), Rose Hagan
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 31 - Deposition Of Richard Holden (Google Project Manager Director), Richard Holden
Vol. Ix, Tab 47 - Ex. 31 - Deposition Of Richard Holden (Google Project Manager Director), Richard Holden
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 30 - Deposition Of Rose Hagan (Former Google Managing Counsel - Trademarks, Jewelry Maker), Rose Hagan
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Vii, Tab 38 - Ex. 61 - Gultekin Deposition (Google Adwords Pm Director), Baris Gultekin
Vol. Vii, Tab 38 - Ex. 61 - Gultekin Deposition (Google Adwords Pm Director), Baris Gultekin
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 41 - Ex. H - Gultekin Deposition (Google Adwords Product Manager Director), Baris Gultekin
Vol. Ix, Tab 41 - Ex. H - Gultekin Deposition (Google Adwords Product Manager Director), Baris Gultekin
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 29 - Deposition Of Baris Gultekin (Google Product Manager Director), Baris Gultekin
Vol. Ix, Tab 47 - Ex. 29 - Deposition Of Baris Gultekin (Google Product Manager Director), Baris Gultekin
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Vii, Tab 38 - Ex. 60 - Eichmann Deposition (Rosetta Coo), Eric Eichmann
Vol. Vii, Tab 38 - Ex. 60 - Eichmann Deposition (Rosetta Coo), Eric Eichmann
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 42 - Ex. 7 - Deposition Edward Blair (Expert On Statistics For Google), Edward Blair
Vol. Ix, Tab 42 - Ex. 7 - Deposition Edward Blair (Expert On Statistics For Google), Edward Blair
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 46 - Ex. 49 - Deposition Of Simon Berriochoa (Rosetta Stone Customer Care Group), Simon Berriochoa
Vol. Ix, Tab 46 - Ex. 49 - Deposition Of Simon Berriochoa (Rosetta Stone Customer Care Group), Simon Berriochoa
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 24 - Deposition Of Edward Blair (Expert For Google), Edward Blair
Vol. Ix, Tab 47 - Ex. 24 - Deposition Of Edward Blair (Expert For Google), Edward Blair
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 27 - Deposition Of Eric Eichmann (Rosetta Stone Chief Operating Officer), Eric Eichmann
Vol. Ix, Tab 47 - Ex. 27 - Deposition Of Eric Eichmann (Rosetta Stone Chief Operating Officer), Eric Eichmann
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Vol. Ix, Tab 47 - Ex. 28 - Deposition Of April Garvey (Marketing Consultant For Rosetta Stone), April Garvey
Vol. Ix, Tab 47 - Ex. 28 - Deposition Of April Garvey (Marketing Consultant For Rosetta Stone), April Garvey
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?