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Golden Gate University School of Law

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Celebrity voices

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Torts - Waits V. Frito-Lay, Inc.: Ninth Circuit Reaffirms Viability Of Voice Misappropriation As A California Tort, Cynthia M. Judy Sep 2010

Torts - Waits V. Frito-Lay, Inc.: Ninth Circuit Reaffirms Viability Of Voice Misappropriation As A California Tort, Cynthia M. Judy

Golden Gate University Law Review

In Waits v. Frito-Lay, the Ninth Circuit Court of Appeals affirmed a celebrity's right to protect a distinctive voice from commercial misappropriation and upheld the viability of voice misappropriation as a tort in California. The court upheld awards of compensatory and punitive damages, and also affirmed that Waits had standing to sue the defendants for false endorsement.