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A Role For The Business Attorney In The Twenty-First Century: Adding Value To The Client's Enterprise In The Knowledge Economy, Peter J. Gardner
A Role For The Business Attorney In The Twenty-First Century: Adding Value To The Client's Enterprise In The Knowledge Economy, Peter J. Gardner
Marquette Intellectual Property Law Review
Mr. Gardner explores the evolving role of business lawyers in the knowledge economy and explains how they must add value to clients' business endeavors. Intellectual property law is the central legal framework through which the business attorney will meet increasingly sophisticated client expectations. The attorney's value-adding service will enable the client to make better business decisions based on the attorney's analysis of the innovative opportunities available to the client. Gardner focuses on several evolving influences on the practice of law that will challenge the profession, such as globalization of commerce; multidisciplinary practice; commoditization of legal services; increased sophistication of clients; …