Law Commons^™

Undermining Parental Authority, Unethical Advertising And The Accountability Of Self-Regulation: Thomascook.Ca As A Fable, Nachshon Goltz, Peter Neufeld

Nachshon Goltz

This paper demonstrates the shortcomings of Advertising Standards Canada, the Canadian self-regulatory body overseeing advertising to children. It uses a case study initiated by a complaint regarding a parental undermining advertisement. Advertising Standards Canada failure to address this complaint illustrate the greater need for Canada to move away from self-regulation in children advertising to a less de-centralized regulatory regime. This move is increasingly important due to the unprecedented rise in electronic marketing and its ability to use stealth advertising and collect information from its child consumers.