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University of Michigan Law School

United States Supreme Court

Antitrust and Trade Regulation

1974

Journal

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Full-Text Articles in Law

United States V. Falstaff Brewing Corporation: Potential Competition Re-Examined, Michigan Law Review Mar 1974

United States V. Falstaff Brewing Corporation: Potential Competition Re-Examined, Michigan Law Review

Michigan Law Review

This Note will examine and criticize the perceived potential competition doctrine suggested by the Court. Then, it will discuss the questions raised in the concurrences concerning the use of subjective evidence and the role of incipient competitive effects. Finally, an alternative approach that focuses on the acquisition of or the possibility of acquiring small, "toehold" firms will be proposed.