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"Sports Image And The Law" Presented At The International Sport Law & Business Conference, That Took Place In Instanbul, 6-7 September 2010, Marios Papaloukas

Marios Papaloukas

In the context of what is called the new media environment, the term “sports image” is used meaning the athlete’s right to their own image as well as the right to exploit commercially a sports event. Under Greek law sports events are not recognised as original intellectual products, so they are not protected under the Law on Intellectual Property. Individuals (sportsmen) producing the sports event, are not aware of the result, i.e. its final form. The elements of competition and improvisation combined with physical contact are enough to guarantee a different result every time, no matter how many times the …