Law Commons^™

Illuminating Manipulative Design: From "Dark Patterns" To Information Asymmetry And The Repression Of Free Choice Under The Unfair Commercial Practices Directive, Mark Leiser

Loyola Consumer Law Review

Dark patterns' are defined as 'tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something.' The term describes 'deceptive' and 'manipulative' techniques implemented when designing an app, website, or platform to change a user's behaviour in a way that would not have happened without the dark pattern. Yet much of the academic scholarship on the regulation of manipulative design has focused on privacy and data protection legislation. This article identifies seventeen common types of 'dark patterns'. It facilitates critical, legal, and regulatory dialogue by proposing a new …