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Advertising In The Garden Of Eden, Mark Bartholomew

Buffalo Law Review

Millions of people each day log on to participate in "virtual worlds" where they can acquire virtual property, inhabit virtual spaces, and form lasting relationships with other virtual beings. Excited over the potential of a world without physical limitations, commentators extoll the numerous benefits of virtual life and its possibilities as a forum for social experiment. A real threat to this potential Eden exists, however, in the form of advertisers rushing in to sell their wares. Three functional components are present in all advertising - information, persuasion, and personal expression. When these three components are mapped onto the contours of …