Law Commons^™

Public Relations Campaign Guide: The Importance Of Affordable Housing, James Blake Soper

Mahurin Honors College Capstone Experience/Thesis Projects

As a way to encourage participation in a movement against a long-held issue with broad impact yet little reform, this compilation describes the processes of research, planning, organizing, implementing, and evaluating an effective public relations campaign on homelessness and/or homeownership by breaking down each step in detail. These details include: my experience as a public relations professional for Home Matters doing a similar campaign, professional advice from individuals considered to be experts in their various careers, and applicable samples of work. This compilation’s purpose is to provide individuals and organizations with the knowledge and skills to conduct an effective campaign …