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Marketing Law Libraries: Strategies And Techniques In The Digital Age, Kristin Cheney Jan 2007

Marketing Law Libraries: Strategies And Techniques In The Digital Age, Kristin Cheney

Faculty Articles

Marketing is no longer a sporadic activity undertaken on an ad hoc basis, but rather has become an integral component of every library’s day-to-day operations. This article provides an overview of basic marketing principles and then examines effective marketing strategies and promotional techniques in an academic environment. While viewed within the context of the law school setting, a majority of the marketing activities discussed are equally applicable in other types of law libraries.


Private Motive And Perpetual Conditions In Charitable Naming Gifts: When Good Names Go Bad, John K. Eason Jan 2005

Private Motive And Perpetual Conditions In Charitable Naming Gifts: When Good Names Go Bad, John K. Eason

Faculty Articles

This article explores the problems that often result from a charitable naming opportunity contribution. A charitable naming opportunity contribution exists when a donor transfers money or property to a charitable organization upon terms that result in an individual's name being associated in some way with the organization, its institutions, activities, or facilities. Implementing such arrangements can become problematic as circumstances change over time. Matters considered here include the meaning of "charity" as affected by a donor's personal desire to perpetuate a name. This article also highlights the quite varied doctrinal analyses that may apply when deviation from the precise terms …


Is An Annual Report In Your Library’S Future?, Kristin Cheney Jan 2005

Is An Annual Report In Your Library’S Future?, Kristin Cheney

Faculty Articles

Ms. Cheney examines the multifaceted document known as the library annual report and offers suggestions on how to create a report appropriate to a library's objectives and institutional setting.


Liability And Damages In Libel And Slander Law, Melinda J. Branscomb Jan 1980

Liability And Damages In Libel And Slander Law, Melinda J. Branscomb

Faculty Articles

This article discusses the traditional law of defamation, with particular emphasis on standards of liability and proof of compensatory damages, and points out inconsistencies in these rules and problems with their application. It analyzes two major Supreme Court decisions that concern libel of public figures and officials and libel of private-citizen plaintiffs. This article then discusses three recent Tennessee cases and their impact upon the state's defamation law. It finds that a less complex, more uniform law of defamation is needed in light of the intricacies of traditional defamation law and its recent changes at the Supreme Court and state …