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Vanderbilt Law School Faculty Publications

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2002

Articles 1 - 2 of 2

Full-Text Articles in Law

Juries, Hindsight, And Punitive Damages Awards: Reply To Richard Lempert, W. Kip Viscusi Jan 2002

Juries, Hindsight, And Punitive Damages Awards: Reply To Richard Lempert, W. Kip Viscusi

Vanderbilt Law School Faculty Publications

Richard Lempert, a Professor of Law and Sociology at the University of Michigan criticized our recent article on judge and jury performance of a punitive damage judgment task, calling it a "failure of a social science case for change." Professor Lempert's depiction of our research is confusing and incorrect. However, because we believe a reading of only the Lempert critique can lead to a substantial misunderstanding of our research and its implications, we have written a reply.


Punitive Damages: How Jurors Fail To Promote Efficiency, W. Kip Viscusi Jan 2002

Punitive Damages: How Jurors Fail To Promote Efficiency, W. Kip Viscusi

Vanderbilt Law School Faculty Publications

Evidence of corporate risk-cost balancing often leads to inefficient punitive damages awards, suggesting that jurors fail to base their decision making on principles of economic efficiency. In this Article, Professor Viscusi presents the results of two experiments regarding jury behavior and punitive damages. In the first experiment, Professor Viscusi found that mock jurors punish companies for balancing risk against cost, although award levels vary depending on how the economic analysis is presented at trial. The results of the second experiment suggested that mock jurors are unwilling or unable to follow a set of model jury instructions designed to generate efficient …