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Injury By Algorithm: A Look Into Google's Liability For Defamatory Autocompleted Search Suggestions, Seema Ghatnekar

Loyola of Los Angeles Entertainment Law Review

Google’s Autocomplete search feature has gained wide popularity as it allows users to perform search queries quickly by suggesting several search terms in real-time as users type a search request in the Google search bar. These generated suggestions change in an algorithmic manner with each additional letter that a user types into Google’s search bar while conducting a search. They are based in part upon predictions made from previous users’ searches as well as several other factors related to the popularity and volume of search queries. As a result, Google claims its lacks complete control over the Autocomplete search results …