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Marketing Software In Brazil: Stragegic Planning In A Changing Economic And Legal Environment, Susan T. Craighead
Marketing Software In Brazil: Stragegic Planning In A Changing Economic And Legal Environment, Susan T. Craighead
LLM Theses and Essays
This thesis examines globalization and strategic planning in the context of the marketing and distribution of software in Brazil. It includes a discussion of strategic choices, along with relevant laws, available to a company planning to market software in Brazil.