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Foreword: Advertising And The Law, Mark Bartholomew
Foreword: Advertising And The Law, Mark Bartholomew
Buffalo Law Review
This foreword to a special issue of the Buffalo Law Review provides an overview of seven articles addressing the intersection of advertising and law. The special issue stems from a November 2009 conference held at the University at Buffalo Law School. The foreword examines the particular difficulties in characterizing the relationship between advertisers, consumers, and the law. Advertisers promulgate certain symbolic meanings designed to induce consumption. Sometimes these meanings are contested through legal means yet consumers can only participate in advertising's regulatory apparatus indirectly. This results in a dynamic between advertiser and consumer that is difficult to define yet ubiquitous …
Attention Must Be Paid: Commercial Speech, User-Generated Ads, And The Challenge Of Regulation, Rebecca Tushnet
Attention Must Be Paid: Commercial Speech, User-Generated Ads, And The Challenge Of Regulation, Rebecca Tushnet
Buffalo Law Review
No abstract provided.
Stealth Marketing And Antibranding: The Love That Dare Not Speak Its Name, Sonia K. Katyal
Stealth Marketing And Antibranding: The Love That Dare Not Speak Its Name, Sonia K. Katyal
Buffalo Law Review
No abstract provided.
Brandjacking On Social Networks: Trademark Infringement By Impersonation Of Markholders, Lisa P. Ramsey
Brandjacking On Social Networks: Trademark Infringement By Impersonation Of Markholders, Lisa P. Ramsey
Buffalo Law Review
No abstract provided.
Advertising And Social Identity, Mark Bartholomew
Advertising And Social Identity, Mark Bartholomew
Buffalo Law Review
This essay takes a stand in the brewing legal academic debate over the consequences of advertising. On one side are the semiotic democratists, scholars who bemoan the ability of advertisers to take control of the meanings that they create through trademark law and other pro-business legal rules. On the other side are those who are more sanguine about the ability of consumers to rework advertising messages and point to several safety valves for free expression existing in the current advertising regulation regime. My take on this debate is that the participants have failed to address the impact of advertising on …
Consumer Counter-Advertising Law And Corporate Social Responsibility, Alberto R. Salazar V.
Consumer Counter-Advertising Law And Corporate Social Responsibility, Alberto R. Salazar V.
Buffalo Law Review
No abstract provided.