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From Print To Digital And Back Again: Lessons From A Library Newsletter, Rachel S. Evans
From Print To Digital And Back Again: Lessons From A Library Newsletter, Rachel S. Evans
Presentations
UGA Law Library’s longstanding newsletter Amicus Briefs first saw circulation in 1984. Over a period of more than 30 years the publication has changed hands, formats and styles many times. Today the newsletter is published both electronically and physically, and in 2017 is now further expanding its reach via podcasting. This session will trace one library newsletter’s journey, sharing lessons learned along the way about platform and content choices, marketing and dissemination, and measuring readership. The past and present technology used will also be discussed including HTML, Drupal, WordPress, MailChimp, Google Analytics, Facebook and Piktochart.