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Location Based Services - A Bridge Too Far For Data Linkage And Behaviour Under Security And Privacy Concerns?, Marcus R. Wigan

Marcus R Wigan

Location-based services (LBS) are dependent on a knowledge of a real time location, knowledge of the environment, and integrated with communications. An ideal specification for travel data collection. LBS has become pervasive very swiftly, but the implications are not yet widely recognised. The addition of realtime information, response and service providers to the now familiar combination of GPS, and data recording is the focus of the present paper. The business development path to LBS is outlined, and the implications for data gathering, matching and response considered. The privacy and surveillance aspects are of varying sensitivity in different cultures, even within …