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Mark Doggett

Administration Distance Learning Higher Education Internet Research

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Online Graduate Degree Recruiting: Is It Different?, Mark Doggett, Stan Lightner Sep 2010

Online Graduate Degree Recruiting: Is It Different?, Mark Doggett, Stan Lightner

Mark Doggett

A survey of the faculty via the Engineering Technology List Serve and an online technical graduate program was conducted to gather recruiting strategy data. The questions assessed if and how recruiting for online graduate programs is different from face-to-face programs. Qualitative and quantitative data was gathered from current students and alumni of the online Technology Management Master of Science program at Western Kentucky University to ascertain any commonalities in their decision to enroll in an online program.