Other Engineering Commons^™

Optimization In The Application Of Varnishes Barrier On Cartonboard Packaging, Andre Ramalheiro De Andrade, Maria Isabel Rodrigues Phd, Eduardo Luiz Machado Phd

Journal of Applied Packaging Research

In this work adjustments in the rotogravure printing process are proposed to the varnish water vapor transmission rate (WVTR) aiming to obtain results smaller than 20g/m²/24h. One case study was used for the propositions for improvements, where focused on varnish application process in a gravure printer for an eight-printing unit cartonboard packaging, maximum printing speed of 175 m/min and a 285 g/m² weight cartonboard. The possible variables that influenced the WVTR result were selected from the technical expertise of the people involved in the project, the analysis in the printing process with the application of directed trials using experimental designs …

Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud

Journal of Applied Packaging Research

The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.

The objective of this research was to examine consumer perceptions of different product …