Other Engineering Commons^™

Improving Young Driver Perceptions Of Vulnerable Road Users Through A Persuasive Intervention, Shashank Mehrotra

Doctoral Dissertations

Vulnerable road users (VRUs), including bicyclists, pedestrians, and road users of other modalities, are at a higher risk of collision with young drivers when a complex traffic situation presents itself. Past research has established the importance of young drivers’ perceptions about VRUs that would encourage safe behavior. This research designed and evaluated a novel persuasive intervention that can help improve the perceptions of young drivers while they interact with VRUs. The study identified young drivers’ perceptions towards VRUs who have been licensed in the past 12 to 18 months through structured interviews. Based on these findings, an interactive intervention was …