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The Drivers And Barriers To Customer Value Creation: Issues And Prespectives In The Marble Sector Smes Of North-West Frontier Province, Pakistan, Muhammad Noman
The Drivers And Barriers To Customer Value Creation: Issues And Prespectives In The Marble Sector Smes Of North-West Frontier Province, Pakistan, Muhammad Noman
Business Review
The concept of value and, more specifically, customer value is of increasing interest to both academics and practitioners. Many see it as the next source of competitive advantage. Like other regions of the country, the North-West Frontier Province of Pakistan has a presence of SMEs in many sectors. A major one amongst these is the marble sector; characterized by two sub-sectors, marble mining and marble processing. A review of various studies in the marble sector reveals that about 70 percent of marble reserves in Pakistan are being wasted due to poor mining and processing techniques. The situation is further aggravated …