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Identifying Key Topics Bearing Negative Sentiment On Twitter: Insights Concerning The 2015-2016 Zika Epidemic, Ravali Mamidi, Michele Miller, Tanvi Banerjee, William Romine, Amit Sheth
Identifying Key Topics Bearing Negative Sentiment On Twitter: Insights Concerning The 2015-2016 Zika Epidemic, Ravali Mamidi, Michele Miller, Tanvi Banerjee, William Romine, Amit Sheth
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Background To understand the public sentiment regarding the Zika virus, social media can be leveraged to understand how positive, negative, and neutral sentiments are expressed in society. Specifically, understanding the characteristics of negative sentiment could help inform federal disease control agencies’ efforts to disseminate relevant information to the public about Zika-related issues.
Objective The purpose of this study was to analyze the public sentiment concerning Zika using posts on Twitter and determine the qualitative characteristics of positive, negative, and neutral sentiments expressed.
Methods Machine learning techniques and algorithms were used to analyze the sentiment of tweets concerning Zika. A supervised …