Engineering Commons^™

Two Essays On Distribution, Fulfillment And Pricing Decisions For Retailers With E-Commerce Channel, Khosro Pichka

Theses and Dissertations

E-commerce has grown rapidly in the past decade. In 2015, e-commerce was accounted for 7.2 percent of all retail sales in the U.S., which is massively higher than 0.2 percent in 1998 (U.S. Department of Commerce 2017). Worldwide e-commerce sales also show the same trend and reached $2.356 trillion in 2018 and are expected to grow steadily (Statista 2017). This trend has impacted major areas of operations management including supply chain management and revenue management. Today, e-commerce companies cannot satisfy their customers’ demand using traditional distribution systems. Therefore, retailers with e-commerce channels (e-tailers), cooperate with third party logistic service providers …