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Full-Text Articles in Engineering
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
International Journal of Aviation, Aeronautics, and Aerospace
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …
Aircraft Interior Design And Satisfaction For Different Activities; A New Approach Toward Understanding Passenger Experience, Golnoosh Torkashvand, Lucas Stephane, Peter Vink
Aircraft Interior Design And Satisfaction For Different Activities; A New Approach Toward Understanding Passenger Experience, Golnoosh Torkashvand, Lucas Stephane, Peter Vink
International Journal of Aviation, Aeronautics, and Aerospace
Among airlines and aircraft manufacturers there is much attention for passenger experience. However, there is not much literature on how the activities of passengers can be supported by the aircraft interior. The current study focuses on the need finding and requirements analysis of flight passengers. Twenty-three activities were defined based on retrospective interviews and brainstorming sessions. Respondents were asked to rate their overall perception related to the importance of each of those 23 activities on a Linkert scale, from “not at all important” to “extremely important”. On a separate question they were also asked to rate their overall satisfaction by …
Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.
Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.
International Journal of Aviation, Aeronautics, and Aerospace
Aviation around the world has integrated into a global system. As the integration process continues, more aspects and levels of it need to be lead towards the sustainable development of the whole system via advancing strategic management, global communication proficiency, and technological expertise. It becomes essential to enrich global language (English) proficiency with cross-cultural communication competence not only for communication in the air but also for airport security, passenger and cargo services, aircraft and equipage engineering, building, and maintenance. Nowadays lower levels of management need more advanced strategic thinking and problem solving skills, and higher levels of management need global …