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Theses/Dissertations

Missouri University of Science and Technology

Operations Research, Systems Engineering and Industrial Engineering

<p>Consumer satisfaction -- Evaluation<br />Consumer satisfaction -- Statistical methods<br />Quality of products -- Evaluation</p>

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Evaluation Of The Effect Of Vehicle Performance On Consumer Satisfaction, Elizabeth A. Cudney Jan 2006

Evaluation Of The Effect Of Vehicle Performance On Consumer Satisfaction, Elizabeth A. Cudney

Doctoral Dissertations

"Value is the relationship of functionality or benefit to the cost of a product or service. Consumers appear to seek value, but not all consumers are alike in their needs and wants. Common characteristics that consumers desire in automobiles include a high level of value relative to the product's cost. Consumers measure vehicle performance in terms of twenty-three attributes such as roominess, ride, reliability, handling, brake pedal feel, visibility, interior noise, acceleration, etc. Problems arise when automakers try to translate these characteristics into vehicle performance specifications and capabilities.

Quality is an essential element for both the consumer and producer since …