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Missouri University of Science and Technology
Operations Research, Systems Engineering and Industrial Engineering
<p>Branding (Marketing) -- Research<br />Business names -- Psychological aspects<br />Consumers -- Attitudes<br />Marketing -- Vocational guidance</p>
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Full-Text Articles in Engineering
The Development And Application Of A Systematic Approach To Evaluating An Academic Department's Brand Meaning, Cassandra C. Elrod
The Development And Application Of A Systematic Approach To Evaluating An Academic Department's Brand Meaning, Cassandra C. Elrod
Doctoral Dissertations
"Research of existing literature indicates that below the university level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant for units where the fields of study that are represented by the department may be unclear, such as in the case of engineering management. However, even in the cases of better-understood fields of study, for example, electrical engineering, the competition for students with other fields of study …